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A fresher look for OASIS Group, ahead of the FileSmart launch

Home / Who We Are / News / A Fresher Look For Oasis Group

22 | 07 | 2026

Same OASIS, sharper and easier to recognise

London, United Kingdom – July 2026 – OASIS Group today launches a refresh of its brand identity, bringing together the range of brand evolutions made over the past year into one clear, consistent look. The update comes ahead of the forthcoming launch of FileSmart, and is designed to help OASIS Group show up with greater clarity and confidence across every touchpoint.

The refresh includes an updated typeface across all OASIS Group materials, along with a simplified strapline. The barcode motif and the words “information secured” have been removed, giving the brand a cleaner and more contemporary finish as the go to market identity now becomes ‘OASIS Group’ as a standalone.

This is not a rebrand. The core brand work carried out two years ago remains unchanged, this is simply a tidy-up and polish, helping OASIS Group keep pace as the business grows, services develop and the marketplace moves on.

“This refresh is all about consistency and confidence. Over the past year we’ve evolved different parts of the OASIS Group brand, and this pulls it all together into one clear, sharper identity just in time for the launch of FileSmart”, Andrew Rose, Head of Growth Marketing, OASIS Group

The refreshed identity will roll out gradually over the coming weeks across the business. A dedicated FileSmart brand will also launch shortly, with the new FileSmart website going live on 27th July for UKI.

No big reveal. Just a cleaner, more confident way for OASIS Group to show up inside and outside the business.